Client Case Studies
Communicating Energy Policies
Client: Reimagine Now Sdn Bhd
Challenge: Conveying the complexities of natural gas rationalization policies to a youth demographic, amidst multiple government and industry stakeholders.
Objective: To design a platform that simplifies and communicates national energy policy effectively to young Malaysians, fostering understanding and engagement.
Approach: Through stakeholder workshops with MITI, EPU, Petronas, and others, we developed a digital engagement platform using social media campaigns, interactive media, and relatable analogies. Feedback loops were built in to iterate messaging in real time.
Results: Achieved 120% higher engagement than targeted benchmarks, with improved policy comprehension and widespread adoption among youth organizations and government partners.
Conclusion: Demonstrated how youth-centric communication, grounded in institutional coordination, can make complex national policies both accessible and actionable.
Revolutionizing Diabetes Management Through Youth Empowerment
Client: Global Pharmaceutical Firm
Challenge: Connecting public health goals with corporate solutions in diabetes management while engaging Malaysia’s youth population.
Objective: To build an innovative platform for health education and advocacy, aligned with Ministry of Health objectives and rooted in youth leadership.
Approach: Hosted a national digital summit, trained 50 youth ambassadors, co-developed 10 health solutions, and engaged the Health Minister and senior officials for policy-level integration.
Results: Generated national recognition, created scalable health engagement frameworks, and seeded long-term awareness campaigns targeting students and underserved communities.
Conclusion: Proved how private sector innovation, when filtered through youth advocacy, can influence health policy and shift community behavior.
Strategic Narrative Management in Asset Sale
Client: Government-Owned Investment Firm
Challenge: Managing public narrative and political risk during the sale of a nationally significant asset facing intense public scrutiny.
Objective: To monitor and guide sentiment across social media and news outlets, ensuring public reaction remained neutral to positive ahead of Ministerial approval.
Approach: Used real-time sentiment analysis, partnered with key influencers, and launched a precise media buy strategy to reinforce a balanced, fact-based narrative.
Results: Enabled the Minister and decision-makers to proceed confidently with the sale, citing stability in public response as a determining factor.
Conclusion: Reinforced how modern sentiment management and narrative design are critical tools in high-stakes policy communications and public sector transactions.